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I developed my digital design chops in the Web 2.0 era, when everything felt possible and most things felt harmless. Then the smartphone arrived, and we suddenly found ourselves wielding a device whose psychological and social implications we barely understood.
We treated design like a benevolent superpower – every problem was just another puzzle to be solved with enough cleverness and enthusiasm. ‘How might we disrupt this industry?’ became our rallying cry. Unfortunately, we forgot to pair it with a rather important follow-up question: ‘At what cost?’
In this short piece, impact designer Ida Persson summarises an critical reframe on how we should approach design problems today. Rather than just charging ahead with our solutions, she suggests: “Good design is a dance between curiosity AND criticality.” Alongside our existing creative approach of ‘How might we?’, we should be asking ‘At what cost?’ with the same conviction.
This isn’t just about being a bit more thoughtful with our wireframes and colour palettes. Persson points out a troubling pattern that extends far beyond the design studio:
“This pattern repeats across industries: someone else – often the most vulnerable – pays for the consequences of our innovations and good intentions. We see this clearly in the sustainability sector, where electric vehicles may reduce carbon emissions in wealthy countries like Sweden, while the environmental and social impacts of mineral extraction are materialised in communities and climate disasters in distant countries.”
Much of what we celebrate as ‘good design’ has simply become very good at hiding its true costs. We’ve become brilliant at creating sleek interfaces that make harmful systems more palatable, beautiful products that accelerate environmental destruction, and ‘user-friendly’ platforms that exploit our psychological vulnerabilities.
Persson’s framework demands we slow down and confront harder questions: rather than only considering ‘Who gains from it?’ we need to put equal effort into figuring out ‘Who pays for it?’ – and think broadly in our responses about people, cultures, ecosystems and possible futures.
This shouldn’t feel radical to anyone paying attention. If you want more, Persson’s Design Shifts project offers a great overview of the attitudinal shifts needed. It prompts us to move design from a tool that contributes to division and destruction towards a practice that rebuilds and reconnects.
The designers entering the field today will inherit – among many other issues – the environmental crisis, the mental health epidemic and the democratic backsliding that previous generations have designed into existence. They deserve better frameworks than we had. They deserve to understand that technical brilliance without ethical consideration isn’t innovation – it’s just more sophisticated harm. – Kai |
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Sketch Freely, Think ClearlySPONSOR |
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Apps & Sites |
Pointron is an open-source time tracker that goes beyond basic logging to help you manage focus sessions, nest goals infinitely deep, and actually understand how you spend your time – all wrapped in a beautiful interface. |
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A reader recommended this no-code builderfor whenever you need a simple website, blog or a form processor. With Umso you answer a few questions about your project and their system creates a solid starting point you can easily tweak. Friends of DD enjoy a 10% discount. Become a Friend to access specials like this. |
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Gentle photo decluttering |
An iOS app to help you with the tedious task of cleaning up unwanted photos. It shows you just a few photos each day from past years on the same date. Swipe left or right to delete or keep. A nice side effect: you’ll rediscover forgotten gems along the way. Friends of DD enjoy a 50% discount in the first year. Become a Friend to access specials like this. |
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A new-ish voice dictation app that I’ve been playing around with in the last few weeks – mostly to respond to emails by voice when I’m tired of typing. It works quite well. I like the tone-aware formatting. According to their Data Controls page, when private mode is enabled, none of your input is stored or used to train their model. |
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Worthy Five: Balazs Laszlo Karafiath |
An Instagram account worth following:Adeola Alao’s Conversations with the Universe is a masterpiece. He takes us deep by capturing that fleeting quality where raw emotional struggle meets wise contemplations. A book worth reading:Daniel Quinn’ Ishmael (and its sequels, actually) was one of a few that re-shaped my thinking about our world. It articulates a purpose for humanity that I hold true ever since I read it. A recipe worth trying:Rakott Krumpli (my Californian friends named it ‘Boxed Potato’) is my favourite basic Hungarian meal. It’s easy to make but you must use quality ingredients for the full, rich experience. An activity worth doing:Exploring the Theta brainwave frequency – one of the brain’s natural electrical rhythms, associated with deep relaxation, daydreaming, visualisation and the early stages of sleep. My world changed forever when I started exploring my psyche using Carl Jung’s map. A quote worth repeating:“The love that you withhold is the pain that you carry.” by Ralph Waldo Emerson. I find this true with myself and every client and every story I hear. Opening our heart and letting the love flow is the ultimate healer of trauma – individual and collective. (Did you know? Friends of DD can respond to and engage with guest contributors like Balazs Laszlo Karafiath in one click.) |
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Books & Accessories |
The science of growing compassionJamil Zaki, professor of psychology (see DD348 for his other book), challenges the myth that empathy is fixed, showing through research and real stories how we can actively build our capacity for understanding others, even in our increasingly polarised world. “Zaki shares cutting-edge research, including experiments from his own lab, showing that empathy is not a fixed trait – something we’re born with or not – but rather a skill that can be strengthened through effort.” |
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Crisis as a catalyst for changeLizzie Wade shows how humanity has repeatedly faced catastrophic events, from natural disasters to pandemics, and how these crises have reshaped societies. She argues that the resilience and creativity sparked by calamity can pave the way for new possibilities. “Written in a gripping style that reads like an Indiana Jones mystery, Apocalypse offers a refreshingly optimistic take on the crises our own generation and those after us will face – arguing that yes, catastrophes are painful and destructive, but we can and will survive them.” |
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Overheard on the Socials |
I hope the Next Big Thing in technology is naps, so that we just start shoving naps into everything, absolutely everything. |
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Food for Thought |
Impact designer Ida Persson argues that designers must balance curiosity with criticality by asking not only ‘How might we?’ but also ‘At what cost?’, recognising both the intended and unintended consequences of their work. She suggests that designers should act as ‘transition activists’, working alongside communities to protect well-being and prevent harm, rather than simply serving client demands or fuelling unchecked innovation. “The traditional client-designer relationship often positions the paying client as our primary focus – we’re hired to execute their vision, not question it. However, I believe designers have an ethical responsibility to look deeper and expand wider. Our ultimate goal should be to serve the people who will use our designs. We have a responsibility towards them first and foremost. And then of course, we have a responsibility towards the planet that supports us all.” |
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How we talk about the climate shapes how we act, and old phrases like ‘climate change’ often feel way too vague and non-urgent. Creating new, inclusive language can help us name grief, imagine hopeful futures and spur action. “Take ‘global weirding’. Coined back in 2007, the phrase reframes climate change as chaotic, strange, and unprecedented. ‘Global weirding’ has only recently come into its own as food prices rise, dogs bites become more frequent, frogs shrink, and wildflowers flee north. ... There is something bracing about the specificity of ‘global weirding’, just as there is with the growing use of ‘unnatural disaster’ to describe floods, fires, and storms that science shows us are increasingly driven by human activity.” |
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We can’t tell if the economy is in a bubble because most value is now intangible and has no clear book price. As Dror Poleg explains, prices are driven by perception and social dynamics, so only time will show if they collapse. “We live in an economy where the value of even the most physical things is determined by the software, stories, and networks that animate and surround them. As a result, there is no simple way to determine what anything is worth, and whether the market as a whole has lost touch with objective reality. More precisely, there is no ‘objective reality’; the perception of value and actual value are the same thing.” |
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Aesthetically Pleasing |
Simple, but elegant: in his series Sandance Italian artist and photographer Alberto Seveso freezes airborne sand mid-flight, revealing unexpected sculptural forms. |
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Ariel Lee is a Southern California-based artist who paints intricate landscapes in gouache with bold, layered colours that are both arresting and soothing. |
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Theo Rooden is a Dutch visual artist and weaver who creates geometric, rule-based textiles that play with rhythm, depth and optical illusion. |
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Font of the week: Willow Sans blends seventies geometry with modern experimental touches, creating a cute, quirky typeface that feels both nostalgic and boldly contemporary. |
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Notable Numbers |
Antarctic tourism has jumped from fewer than 8,000 visitors in the 1990s to over 124,000 in 2023–24, a rise that threatens fragile ecosystems, with numbers projected to reach 450,000 by 2034. |
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US trucks have become heavier, taller and more dangerous. According to the Governors Highway Safety Association, pedestrians are getting killed by vehicles at the highest rate in 40 years, growing from 4,109 deaths in 2009 to 7,485 in 2021. |
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This year, wind and solar are projected to cover 90% of the world’s new power demand, with nuclear and hydro accounting for nearly all the remainder – pushing coal into a modest decline. According to the IEA, renewables are on track to surpass coal as the leading source of electricity by 2026, and possibly even sooner. |
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Classifieds |
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Classifieds are paid ads that support DD and are seen by our 37,000 subscribers each week. Book yours → |
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The Week in a GIF |
Reply with your favourite GIF and it might get featured here in a future issue. |
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