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“Delete, delete, delete. What words, sentences or paragraphs can you eliminate before sending? Less is more—and a gift.” - Smart Brevity
In this summary, you'll learn the secret to writing emails and presentations that get people's attention. Favorite Takeaway: Start your messages as though the reader is walking out of the elevator, and the door is closing behind them. What one message do you shout in the final seconds that you want them to remember? When you allow people to save time by providing them with what they need to know upfront, in as few words as possible, they are more likely to continue reading. As the authors put it: "The dopamine blast of a great idea or word buys you a few more seconds of someone's time." Have a productive week! - Nathan P.S. Receive bonus insights for this book on Monday by joining the Productivity Game Academy (get immediate access to 175+ complete summaries you can watch, listen, and read in the mobile app). |