How an X post landed JetBlue in a lawsuit...

Mornin’. Grab a shovel and your favorite sapling, because it’s Arbor Day. The holiday, which gets its name from the Latin word for tree, originated in Nebraska in 1872 and is now celebrated every year on the last Friday in April. The last Monday didn’t make sense because Arbor Day parties are too epic, and nobody would be able to wake up for work in the morning.

—Matty Merritt, Sam Klebanov, Molly Liebergall, Abby Rubenstein, Holly Van Leuven, Neal Freyman,

In today’s newsletter, we’ll get into:

  • JetBlue’s surveillance pricing scandal
  • A Strait of Hormuz standoff
  • The AI-written phrase companies can’t stop using

MARKETS

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  • Markets: With the prospects for Iran peace talks looking grim, stocks fell yesterday. Software stocks in particular took a hit after disappointing earnings from IBM and ServiceNow. There were some bright spots, though: Intel soared after-hours after beating earnings expectations. And Texas Instruments—the maker of the calculator on which you learned to type 5318008—had its best day since 2000, as the rush to build AI data centers puts the chips it makes in high demand.
 

MILE TOO HIGH CLUB

JetBlue airplanes

Austin DeSisto/Getty Images

Yet another reminder to be careful what you post online, since anyone can see your tweets: hiring managers, lawyers accusing you of surveillance pricing, your parents. Andrew Phillips lodged a class-action lawsuit on Wednesday, claiming JetBlue uses personal data to raise ticket prices—which the airline appeared to admit to in an X post.

How’d it get from tweeting to suing? The suit cites an interaction between a customer and the official JetBlue account on X last week. The customer lamented a rapid ticket price hike, saying, “I love flying @JetBlue but a $230 increase on a ticket after one day is crazy, I’m just trying to make it to a funeral.” The JetBlue account responded, suggesting they try clearing their cookies and booking the flight in incognito mode.

The response was quickly deleted, and JetBlue has since said the social media post was incorrect, denying that it uses cached data or personal data to set ticket prices. The airline said prices can change quickly based on availability.

But…other X users quickly piled on, accusing the company of using surveillance pricing, or adjusting ticket prices based on available data about a customer. And amid the uproar, even members of Congress demanded more information from the CEO of JetBlue about the reply.

Pay-what-you-can afford

JetBlue is not the first company to face similar allegations. And whether you call it dynamic pricing, surveillance pricing, or we-know-you’ll-pay-3x-the-price-because-it’s-an-emergency, people are mad about it:

  • Last year, Delta faced significant pushback for introducing plans to roll out AI-powered dynamic pricing.
  • Uber has been accused of charging higher prices when your phone is dying (the company has denied this).

Looking ahead…your summer travel might still be a mess, but maybe the groceries can be saved. Maryland is set to become the first state to ban price changes based on customer data in grocery stores. A bill passed earlier this month by the state legislature targets digital price tags in stores and online shopping.—MM

From The Crew

WORLD

President Trump

Roberto Schmidt/Getty Images

New developments in Iran war regarding Hormuz and Lebanon, plus a Pentagon press conference scheduled for this AM. With Iran continuing to block the Strait of Hormuz amid the current ceasefire, President Trump said on social media yesterday that he had ordered the US military to “kill any boat” that is placing mines in the vital waterway for global shipping. Yesterday evening, President Trump said that Israel and Lebanon extended their ceasefire by three weeks following a second round of peace talks at the White House. And last night, the Pentagon announced that Defense Secretary Pete Hegseth and Chairman of the Joint Chiefs of Staff Gen. Dan Caine would hold a news conference at 8am ET today.

Microsoft offers buyouts to 7% of US staff. In the latest sign that tech jobs are not as stable as they once were, Microsoft will offer buyouts to US workers at the senior-director level and below whose years of employment and age add up to 70+. The voluntary retirement program is the first in the history of the 51-year-old company, which, like its fellow tech giants, is committing tons of cash to developing AI. Microsoft is also updating how it awards bonuses and stock options. Meanwhile, Meta confirmed yesterday that it will lay off about 10% of its workforce, cutting about 8,000 jobs.

Warner Bros. investors approve Paramount takeover. Warner Bros. Discovery shareholders voted overwhelmingly yesterday in favor of the acquisition, which is valued at $111 billion and would transform the film industry. It puts David Ellison’s Paramount Skydance one step closer to owning the storied studio—despite opposition from Hollywood stars—after a messy bidding process that Netflix ultimately dropped out of. But it’s not time for Porky to say “That’s all folks” yet, as antitrust regulators must still bless the deal before it can be finalized.—AR

WHO’D HAVE PREDICTED?

Maduro

Maduro after his capture. XNY/Star Max/Getty Images

Federal prosecutors allege a US soldier involved in the capture of Venezuelan President Nicolás Maduro took advantage of his access to classified information to win $400,000 by betting on the timing of Maduro’s ouster on Polymarket.

Gannon Ken Van Dyke, a soldier stationed at Fort Bragg, was involved in the planning of the raid as of early December 2025, and placed 13 bets by the end of that month on the Venezuelan leader being out by Jan. 31, prosecutors claim. The US captured Maduro in early January.

Van Dyke faces years in prison if convicted on the charges, which include unlawful use of confidential government information for personal gain, commodities fraud, and others.

Unpredictable actors

Though prediction markets have rules against market manipulation, Van Dyke is hardly the first accused of cheating on them. Polymarket’s rival Kalshi recently fined and suspended three candidates for betting on their own elections.

And some try to make their own luck: Paris police are currently investigating suspected tampering with meteorological equipment after some recent wins in long-shot Polymarket bets on local weather. The French national weather service believes someone may have messed with a sensor at Paris’s Charles de Gaulle Airport, which the prediction market used to gauge the city’s temperature. Weather enthusiasts speculate that meddlers might’ve used a hairdryer to heat the air around the sensor, creating anomalous temperature swings that led to big payouts, Le Monde reported.—AR, SK

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WHO WROTE THIS?

A line of robots typing

Niv Bavarsky

If you ever catch us using the following phrasing, trust that it was written by a human who was just tired that day: Experts say the sentence structure “it’s not X, it’s Y” is a classic indicator of AI-generated writing, and its usage in corporate communications has spiked, Barron’s recently reported.

For example, “Our ship is not just on the horizon—it is coming in,” as Citizens Financial Group said in its 2025 shareholder letter, or “Engineering AI’s future is not just a software challenge, it’s a physics challenge,” as Synopsys’s CEO said on a December earnings call. Both companies told Barron’s that their corporate communications teams use AI assistance.

Across large US companies:

  • Barron’s spotted this phrasing in 208 documents last year, up from 100 in 2024 and 49 in 2023.
  • Companies using the phrase of late include Progressive, Royal Caribbean, Coca-Cola, Dollar Tree, Cisco, Accenture, Workday, McKinsey, Microsoft, and Schwab.

But…it’s “no smoking gun for AI use,” an AI detection company told TechCrunch. The phrase may simply be a hallmark of AI writing because it was already such a linguistic cliché. Schwab told Barron’s that the quote it identified was “100% human-generated.”

Regardless…studies show that this sentence structure can backfire by causing our brains to focus on the wrong thing.—ML

STAT

Friends cheers with cocktails at home before going out

Unsplash

One of the surest signs of rising prices? The hottest place to grab a drink may be your place. With the average price of a cocktail in the US at $13.61 (which would be cheap in some cities), people with 401(k)s are pregaming like college students to save cash, the Wall Street Journal reports:

  • In a survey conducted by consumer-insights platform Zappi, nearly one-third of people who had drinks in the past three months said they pre-drink to avoid shelling out money later.
  • And among those who told Zappi that higher prices influence their decision about going out, 37% pre-drink and 41% have switched to a non-alcoholic option when out and about.

Others are choosing a stealthier method of getting buzzed for less: sneaking their own booze into venues. And since that crowd gravitates toward smaller bottles, it’s shifting sales. Suntory’s chief executive told the WSJ the company has seen increased demand for nips of Jim Beam and Maker’s Mark, Diageo has started making mini versions of its high-end Don Julio 1942 extra Añejo tequila, and ALB Vodka said sales of airplane-sized bottles more than tripled in Q1 compared with last year.—AR

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QUIZ

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NEWS

  • President Trump’s acting attorney general signed an order to reclassify medical marijuana licensed by states to loosen regulations on the drug. It’s not a full legalization—but it is a major change that should free up research dollars and provide tax breaks to licensed companies.
  • Nike cut 1,400 jobs in its second round of layoffs this year.
  • Spirit Airlines confirmed it has been in “advanced” talks with the government for a financial lifeline as its lawyer said its cash “is not going to last for very much longer.”
  • OpenAI announced its GPT-5.5 model, which it says is good for coding and research.
  • The DOJ’s internal watchdog will examine the department’s compliance with the law that required it to release the Epstein files.
  • Senate Republicans approved a budget measure that could fund Immigration and Customs Enforcement and the US Border Patrol without any Democratic support.
  • Taylor Swift and Bad Bunny topped the list of Spotify’s most-streamed artists ever (Drake came in third).

RECS

To-Do List

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Cook: Easy one-pan dinners for when you don’t have time to do dishes.

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What to cut when money’s tight: Check out this list of 19 things to eliminate from your budget and help you breathe a little easier (most people ignore #11).*

*A message from our sponsor. **This is a product recommendation from our writers. When you buy through this link, Morning Brew may earn a commission.

PLAY

Decipher: Our code-cracking puzzle is dedicated to song lyrics this time around. These might even be part of your Friday pump-up playlist… Play Decipher here.

Find the one that doesn’t fit

Which of the following is the odd one out?

GROAN, ADORN, NOIR, BLEAT, NONE, LIVERS, DEAL

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ANSWER

Bleat. The others are all anagrams of periodic table elements (groan = argon, noir = iron, etc.).

(Source)

Word of the Day

Today’s Word of the Day is: anomalous, meaning “deviating from what is usual, normal, or expected.” Thanks to our one-of-a-kind reader Michelle for the suggestion. Submit another Word of the Day here.

         
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