| There are about 5,000 species of sea sponges, which is wildly unfair for something with the charisma of a bath product. | They come in thousands of varieties, quietly existing at the bottom of the ocean like evolution got bored and started freelancing. | Sea life really includes whales, sharks, and…sentient foam. | What’s in store: | | Read Time: 6 minutes |
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| | | AI RESEARCH | Perplexity Will Forever Be My Go-To Research Tool | | With AI — especially with AI now embedded directly into Google — getting answers has never been easier. | But, fast doesn’t always equate to accuracy. | If you’ve ever asked ChatGPT for stats, sources, or citations, you’ve probably run into a few issues: | | And yes, you can prompt your way around this. | But at some point, it starts to feel like more work than just doing the research yourself. | Or? You can use Perplexity AI. | What makes it different | Perplexity wasn’t built to be another chatbot. It was built to fix search. | The founders (ex-OpenAI, Google, DeepMind) saw a gap: While Google gives you too many links, AI tools give you answers without proof | So they built something in between: an answer powerhouse called Perplexity. | Instead of relying mostly on pre-trained knowledge, Perplexity searches the web in real time, pulls from multiple sources, and summarizes them into one answer, with citations attached. | Where it actually wins | As a marketer, I’m constantly looking for stats to support what I’m writing. | And while AI tools can generate content in seconds, they almost always break in the same place: the sources themselves. | | So, even if something sounded perfect for your essay, it turns out it was too good to be true. | So you end up: | → double-checking everything
→ opening 10 tabs
→ redoing the research and ultimately the writing, anyway | Now? I just take the question to Perplexity. | And it gives me what I actually need — with real, clickable sources. | No second-guessing.
No stretching the truth.
No broken links. | When to use it | Perplexity is best when you don’t only want the facts, you want to understand the facts, or at least how they play a role in something you’re seeing or something you want to argue. | Use it for: | fact-checking breaking down complex topics pulling stats and sources for content comparing tools, companies, or trends quick market or industry research sanity-checking something you heard getting a source-backed angle on a topic
| How to use Perplexity like a champ | Most people still search like they’re using Google. | Don’t ask this: “vitamin d benefits” Instead, ask: “What does current research say about vitamin D and immune function, with sources?” Or even: “What are the most cited meta-analyses on vitamin D and immunity in the last 5 years?”
| Perplexity works best when you ask for a clear outcome + evidence. | Trace a stat back to the source: Saw a claim somewhere? Paste it in and ask: “What is the original source for this claim?” Fix a weak or wrong point: If your argument doesn’t hold up:“What’s a well-supported finding related to this idea?” Perplexity helps you keep your point, but with something real to back it up. Go deeper without restarting: Instead of opening new tabs: “What’s the strongest evidence for this?” or “What do experts disagree on?” Stay in one thread, go much deeper.
| Other tips | Click the sources: Don’t just scan them. Open them and read them. Use follow-ups: Keep the thread going: Perplexity will give you follow-up prompts. “Is this based on human studies?” or “How recent is this data?” Challenge the answer: If something feels off: “Is there conflicting research?” or “What do meta-analyses say?”
| Sure. Other AI tools help you say things faster. But, Perplexity helps you make sure it’s actually legit, and then some. | Is it really the best AI research tool? | I decided to ask it directly: Why is perplexity the best AI research tool? Back this up with unbiased information. | “Perplexity stands out as a top AI research tool due to its real-time web access and transparent citations, which enhance accuracy and verifiability compared to traditional chatbots. Independent reviews highlight its strengths in synthesizing multi-source data quickly, though it's not without limitations like occasional gaps in historical depth.” | I suppose it speaks for itself! - HL | Screenshot This | Stop opening 10 tabs to double-check AI answers Ask for outcomes + sources, not keywords Use Perplexity when you need stats you can actually cite Trace claims back to their original source Go deeper in one thread instead of starting new searches Click the sources — don’t just trust the summary Trust it more than most AI, but still verify
| If you want to understand exactly when to deploy Perplexity vs other AI tools, get our free guide! | |
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| | | THAT’S ACTUALLY WILD | | Around the world, a language disappears every two weeks. Today, many have fewer than 1,000 speakers left, and up to 90% could vanish within the next century, taking entire cultures, stories, and histories with them. |
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| | | Iliad is a generative AI tool for creating custom textures, characters, environments, and game assets from scratch or from uploaded sketches, with granular controls to guide every generation exactly where you want it. | Check it out! → |
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| | We don’t know where it goes either… | |
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| #1074
Live for the weekend! |  | | | |
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