When President Trump won his second election, MAGA celebrated as much a cultural victory as a political one.
Right-wing glee was met with left-wing despondency — this moment couldn’t be considered as a fluke, a grievous mistake only recognized later by an unwitting populace. Trump was the first Republican to win the popular vote since 2004; 49.8% of the country saw what this guy was offering and wanted more.
That feeling drove both sides to overinterpret Trump’s very narrow 2024 victory. The right’s decades of sneering at and secretly envying liberal cultural dominance — Hollywood! Fashion! Every musical artist, barring third-place American Idol contestants! — were over. Liberals mourned accordingly, and tech billionaires dutifully trooped to the inauguration, bearing their gold, frankincense and myrrh.
But in the past two years, there has been no seismic shift in artistic talent to the MAGA camp. Performers cancelled their shows at the once vaunted Kennedy Center rather than be tainted by association to Trump. Prominent architects publicly shamed the firm leading the ballroom construction project. Twice as many Americans watched Bad Bunny’s halftime show as did the “All-American Halftime Show,” featuring luminaries Kid Rock and, uh, Brantley Gilbert. Popular artists frequently threaten legal action when the Trump campaign uses their music. Even podcasts, arguably the artform (I know, relax) where MAGA made the strongest inroads, have soured on the president as his popularity nosedived.
A new slate of artists recoiled this week after their participation in a series of concerts for Trump’s celebration of the country’s 250th birthday was announced. Of the nine acts listed (most at least 20 years past their peak popularity in the first place), at least six have bowed out apologetically.
“I’ve been blessed with the opportunity to be a voice for those who have felt like they didn’t have one,” Martina McBride said in a statement. “It greatly upsets me that any fan who has been moved by my music may now feel like I’m abandoning the meaning behind those songs. I assure you, that is not the case.”
Fascism — with its demands of conformity, propaganda, devotion to authority — stands in direct opposition to art. It’s obsessed with aesthetics but violently opposed to creativity and experimentation.
MAGA’s central tenets of excluding non-white, non-Christian, non-heterosexual, non-male people and requiring blind loyalty to Trump inherently limit its cultural reach. That was true in the first term and remains true today.