Case studies

and interviews

This blockchain rebrand ditches the casino aesthetic

Holographik has evolved the identity of Sui, a Layer 1 blockchain, building a system around the principle: 'Sui is the signal, not the noise.' The palette revolves around an electric blue, and one typeface, TWK Everett by Weltkern, covering everything from developer documentation through to marketing and motion.

This brand is built like a small kit of parts

Together rebranded Bytebase, the database governance platform, around a kit of four simple shapes. The London-based agency used Lego as its reference. A square, triangle, circle and hexagon – each mapped to a stage of the workflow.

A men's health rebrand by Pentagram and Alright Studio

Pentagram and Alright Studio have combined to redesign the men's health platform, Rugiet. Pentagram stacked the wordmark upright and merged the 'R' with an arrow for progress, and commissioned Commercial Type to design a bespoke typeface, Rugiet Tall. Alright Studio took the identity onto the web, structuring the site around conditions and goals.

A residential brand inspired by Colorado's jagged edges

For The Moraine, Watson drew the logo from two marks, a rough rock and a simple pitched house, whose silhouettes resolve into an 'M.' That same angular language flows through an icon set of a fir tree, a fish and a house, which the New York-based agency set directly inside running sentences, tucked beside the words they represent.

A festival identity assembled from its own past editions

Forward Festival's identity has been evolving for over a decade, settling into a system that builds on itself each year rather than starting from scratch.

The 2026 edition makes that approach explicit: the 2023 'swipe' and the 3D visuals of 2025 return as a deliberate mash-up, anchored by the 45° slant of GT Planar – designed throughout by Graz-based studio Zwupp.

 

A clothing brand built like a working archive

Studio of Design and Art designed the identity for Front Office, the clothing label of doctor-turned-fashion documentarian Ken Sakata. His practice lives between dualities, from doctor and designer to East and West – a tension that the studio focused on throughout the identity. The wordmark is set in ABC Arizona Flare, a serif that sits between a Japanese mincho and a gothic, with a deliberate gap between the two words.

An alcohol-free wine brand where the names are written how they sound

FCKLCK Studio gave alcohol-free wine brand SHWUNG an identity where the product names are spelt the way they sound aloud. The phonetic blocks stack vertically, setting the proportions and rhythm of every label, so language ends up shaping the form of the system. It's familiar enough to read as wine, yet altered enough to prove it isn't.

A robotics rebrand built on bolts and rivets

TinyWins has renamed and rebranded Under Control Robotics as Noble Machines, a company building rugged humanoid robots for dangerous industrial work. The logo starts from bolts and rivets, the functional pieces that hold machines together, abstracted into a bolt-head with a circular bore that quietly represents an 'N' and 'M' and multiplies into punch-card grids when enlarged.

Displaay's first text typeface spans 4 families and 56 styles

Post is Displaay's first text typeface, built around the question: what if a typewriter and a text typeface are essentially the same thing? Designed by Viktor Mizera, it runs from typewriter styles to a more antique-inspired form inside the sme system. Post emphasises the parts of each letter that make it recognisable and quietens the rest. The finished collection has four families, seven weights and 56 styles.

FROM THE brand identity STORE

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