Hey ,

Hope you had a nice long weekend. I spent mine camping and surfing in Malibu.

We made this one for ZBiotics.

It’s a fun spin on an old idea: using Instagram comments as the hook.

It opens with the question, "How are there no day-after-drinking remedies that work?"

And then we have what looks like a screenrecording of an IG post, where people have commented typical and unhelpful advice like "Try a greasy burrito" "Walk it off" "Chug water"

We scrolllll down until we have a commenter mentioning ZBiotics. We double-click into their linked video to segway into a UGC clip.

Using native comment sections like this makes the ad feel organic and voyeuristic, almost like you’re just watching someone scroll. It pulls people in.

Doing UGC in more creative ways is one of our specialities. If you need better ads, go here: biddyco.com/scale​

Ben Philabaum
CEO, Biddyco​
​👋 Add me on Linkedin and Twitter​

What’s Biddyco again?

We make performance-focused ad creative for Meta/TikTok (UGC, animation, statics, video etc.) Our best fit clients are spending $100k+/month already and need more fuel for their campaigns.
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Interested in working together? Book a call with me here: biddyco.com/scale​
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​Creators: If you're a UGC creator, go here to apply for our private creator network.

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