Hey ,

Yesterday I was watching the F1 race in Miami and those cars are just ridiculously fast. So I got curious what kind of gas they use and how much it costs. And apparently, filling a regular car with Formula 1 fuel would cost over $3,500!

It costs ~$80 to fill up my car with regular. Why the huge difference?

F1 fuel is engineered to help a $15M car take corners at 200mph. If you filled one of them with normal gas, it wouldn’t just go a hell of a lot slower, it would completely break down.

And as I’m laying on the couch it hit me: most brands are doing the same thing with the creative in their ad account.

They’re laying out big budgets on ad spend — but fueling their accounts with low-grade creative. Basic statics. Generic hooks. Old ideas.

Paid social is more competitive than an F1 race and if you’re trying to win with cheap gas, you’ll not only go slower, you’re risking blowing the engine.

So if you want that premium fuel for your ad account, book a call with me here: biddyco.com/scale​

We made this one for Ramen Bae.

We use a pretty cool effect where we rip open the packaging to reveal the ingredients floating around inside.

We then show a few short testimonials as we zoom closer and closer to the bowl of ramen.

Layering scroll-stopping animation with social proof is a wonderful recipe.

Do you have anything like this in your account?

Ben Philabaum
CEO, Biddyco​
​👋 Add me on Linkedin and Twitter​

What’s Biddyco again?

We make performance-focused ad creative for Meta/TikTok (UGC, animation, statics, video etc.) Our best fit clients are spending $100k+/month already and need more fuel for their campaigns.
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Interested in working together? Book a call with me here: biddyco.com/scale​
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​Creators: If you're a UGC creator, go here to apply for our private creator network.

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