Hey ,

Once in a while, my wife and I will be out at dinner, and we’ll both hear the same bizarre conversation happening nearby. Without saying a word, we go full eavesdrop mode. Total silence between us for 15 minutes, just soaking it in.

Couple in a fight. Guy ranting about his failing crystal business. Someone pitching the dumbest movie script you’ve ever heard. It’s great.

I guess what I’m trying to say is that sometimes life just hands you wonderful interactions from strangers that feel like a gift from above. Like this...

This is an organic post and it starts off like a typical UGC shoot. A tender about to be dipped in sauce.

Quiet. Too quiet. We get a hint that something is about to go incredibly wrong with the text shown, “when you just trying to film content…"

Then, mid-take and off to the left, a lady starts repeatedly screaming at a guy on his bike to “GET OFF THE F*CKING SIDEWALK!!!”

Instead of scrapping the shot, they posted it. And what would’ve been pretty ordinary footage turns into a TikTok with 4M+ views.

It went from feeling like branded content to a weird little slice of real life. Way more entertaining. Way more memorable.

And I think this could work in ads too. So now I’m thinking, how do we engineer this on purpose and just have bizarre things happening during normal shots?

Let me know if you run with this one...

Ben Philabaum
CEO, Biddyco​
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What’s Biddyco again?

We make performance-focused ad creative for Meta/TikTok (UGC, animation, statics, video etc.) Our best fit clients are spending $100k+/month already and need more fuel for their campaigns.
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Interested in working together? Book a call with me here: biddyco.com/scale​
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