Hey ,

I’m back after a week in Cleveland visiting family.

Lots of pool time. Frannie got her fill of cousins, grandparents, and friends in Shaker. And I was even able to sneak off to a Black Keys concert.

But being out of town comes with a cost: kids completely off their routine. Normal meals go out the window. Ice cream consumption triples. Bedtime gets pushed back.

Which brings us to today’s ad…

We made this one for Awesome Aminos.

Two goals of this one: 1.) differentiation and 2.) trust.

Differentiation

We wanted to introduce what makes their product different, what essential amino acids are and why they’re important since most people have heard the term but don’t really know what they are.

Trust

Visually we went with a grainy, kind of old-school animation / collage style with a science-y flair, but kept it approachable.

If you’re asking parents to buy something off of the Internet, from a company they've never heard of, and feed it to their children, the brand has to feel very legit. This ad format helps reinforce that by positioning a unique value prop, educating with just enough technical details, and building trust visually.

We have very limited space for new clients in Q4. So if you need to level up your creative, book a call with me here: ​biddyco.com/scale​

Ben Philabaum
CEO, Biddyco​
​👋 Add me on Linkedin and Twitter​

What’s Biddyco again?

We make performance-focused ad creative for Meta/TikTok (UGC, animation, statics, video etc.) Our best fit clients are spending $100k+/month already and need more fuel for their campaigns.
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Interested in working together? Book a call with me here: biddyco.com/scale​
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​Creators: If you're a UGC creator, go here to apply for our private creator network.

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