Hey ,

I was alllll about Airbnb in my 20’s. But as I’ve gotten older, I’ve found myself defaulting back to the convenience and comfort of a good hotel.

But they just re-launched their ‘experiences’ feature and have a pretty cool campaign around it…

This one is from Airbnb (not a client).

It starts with the line: “Don’t just see Tokyo… 3 ways to experience it on Airbnb.”

The listicle format is tried and true. Even if I don’t have plans to go to Tokyo, I’m still at least a little interested to see what the 3 ways are.

The ad then introduces us to: a ramen tour with a guy who’s tried over 4,000 bowls, a matcha tea ceremony with one of the rarest blends in the world, and a hands-on lantern painting session.

But what I really love is the editing style. It’s got…

• Super fast cuts that keeps you watching
• A blend of iPhone-style clips and polished shots. I love this blend of high and low
• A collagey vibe that kind of mimics an old-school photo album
• Great sound design. You hear little pops and clicks when text appears, which adds a nice rhythm

This one is part of a much larger campaign, I saved 12 other one’s here.

If you combine the listicle format with this editing style I think you’ve got a winner.

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Ben Philabaum
CEO, Biddyco​
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We make performance-focused ad creative for Meta/TikTok (UGC, animation, statics, video etc.) Our best fit clients are spending $100k+/month already and need more fuel for their campaigns.
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