Hey ,

I've gotta spill some tea about my friend Lexi. She's pretty normal, but there's one weird thing about her.

She says that to fall asleep, she needs to listen to ASMR videos on YouTube. Like people whispering into microphones, tapping on surfaces etc... as she drifts off to sleep.

I'm like, "you're a freak" but who am I to judge?

This ad is for the other ASMR fans...

We made this one for Rishi Tea.

So I'd say this ad isn't about the tea itself, but more about the feeling of making tea. Those satisfying sounds like crinkling the package, pouring boiling water, and gentle clink of a glass. There's no music. No voiceover. Just the quiet ritual.

It stands out by being calm, quiet, and a mini-meditation in your chaotic scroll. It makes you want to pause, find a quiet moment, and maybe, just maybe, buy some tea.

It taps into the success of those ads for the meditation app Calm, where it was like, take these next 30 seconds to just chill.

The takeaway is to think about what it feels like to experience your product, not just what it is.

And if you need help getting more diverse and better creative into your account, watch this 5 mins video: biddyco.com/scale​

Ben Philabaum
CEO, Biddyco​
​👋 Add me on Linkedin and Twitter​

What’s Biddyco again?

We make performance-focused ad creative for Meta/TikTok (UGC, animation, statics, video etc.) Our best fit clients are spending $100k+/month already and need more fuel for their campaigns.
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Interested in working together? Book a call with me here: biddyco.com/scale​
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​Creators: If you're a UGC creator, go here to apply for our private creator network.

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