Hey šŸ‘‹

You've just opened Hotel Nuggets, a not-boring newsletter for hoteliers. 

Today's edition:

  • šŸ« Save the planet, get a free Toblerone
  • šŸ’” Casa Lawa's social media genius 
  • 🄊 Mascara Vs your linen budget
  • šŸ¤‘ Cater for the health-conscious traveller, make $$

#1 Save the planet, get a free Toblerone šŸ«
 

You haven’t known true temptation until you’ve stared down a €9 packet of Pringles at 2am and lost.

Paul Russell’s post on hotel minibars hits so hard it should be studied in schools.


Minibar prices are absurd. We all know it. But they work because they don’t target logic, rather, they go straight for your weakest moment. Post-flight, half-dressed, mildly feral… and suddenly that €7 Toblerone feels justified.


A comment on Paul’s post explained how one hotel in Brussels tried a new minibar approach: skip the towel service, get free minibar treats. Save the planet, get snacks. 
It’s smart. Feels like the kind of dirty logic I can actually get behind.

I spoke about similar ideas before: charging for eco-footprints, reducing plastic waste.

Maybe it’s time minibars cleaned up their act, too?

#2 Casa Lawa's social media genius šŸ’”


Ever heard an estate agent call a kitchen ā€˜cosy’?

Yeah, by now, we all know it’s code for ā€˜ridiculously small’.

Casa Lawa took that idea and ran with it, right into a viral, 110k-strong social following.

The property itself is technically compact. Just four bedrooms arranged in a way that makes you question how it all fits. But instead of hiding that fact behind clever wording, they leaned in. The content is sharp, self-aware, and genuinely fun to watch. 


I can’t see their booking calendar, but let’s be real, this place is almost definitely booked solid for months.

Whatever hand you’re dealt, play it like you rigged the deck

#3 Mascara vs. your linen budget šŸ„Š

White towels don’t stand a chance once makeup enters the chat. It's one of those quiet killers of linen stock… and budget. 

Over on X, Taylor Jones nails it with this fix: black towels embroidered with ā€œMakeup.ā€ A clear invite for guests to wipe away the day without taking half your inventory with them.

It’s such a simple touch, but it turns a recurring problem into a solved one before it starts.

Good hospitality isn’t always about adding more. Sometimes, it’s about adding the right thing in the right place.


#4 Cater for the health-conscious traveller, make $$ šŸ¤‘

Hotels have had a while to figure this out... guests don’t need another bottle of check-in prosecco, they need a gym that doesn’t look like a forgotten storage room.

Luxury brands will drop millions on marble, but god forbid they spring for a proper barbell. Levelsio’s viral tweet hit a nerve for a reason; modern travellers want clean food, a solid workout, and maybe a sauna that isn’t just for show.

Even Bryan Johnson, the guy dropping $2 million a year to stay biologically 18, has taken jabs at hotels still clinging to outdated ideas of luxury.

 


Of course, not alls lost in the alckyhol department. As David Kijlstra points out, booze still pays the bills.

But that middle ground is wide open.

Somewhere between cheap Temu dumbbells and Dubai fitness palaces lies a goldmine for hotels that cater to health-conscious guests without going full monk mode.

Swap champagne on arrival for:
... and you may just catch the wealth transfer before it jogs off to a wellness retreat.

That's all for now, have a fantastic rest of the week!

Cheers,
Peter from Hotel Nuggets


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