Hey 👋
You've just opened Hotel Nuggets, a not-boring newsletter for hoteliers.
Every other week, we're dropping 4 hospitality tips right in your inbox.
Today's edition:
- 🤝 Guest Appreciation Program
- 🕵️♂️ Report “click bait prices” in Google
- 💡 String lights
- 🚲 Rent a bike with a QR code
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#1 Guest Appreciation Program 🤝
Jason Emanis nailed it this week: most independent hotels still think loyalty = points. But guests aren’t chasing points, they’re chasing connection.
As Jason puts it, loyalty is an experience and independents are in a prime spot to deliver it. They’re closer to their guests, closer to the community, and (in theory) more agile.
So why are so many still stuck in 2008?
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Max Starkov chimed in with the obvious fix: guest appreciation. Not a 12-tier, blockchain-backed mega-system. Just something clear, easy, and rewarding, like room nights spent or instant site discounts.
OTAs and banks are winning the loyalty game you should be dominating. Reinvent what loyalty means for your hotel or risk being forgotten the moment checkout happens.
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#2 Report “click bait prices” in Google 🕵️♂️
Snitches get stitches.
We’ve all heard this since the playground. But when you’ve been clickbaited again while hunting for a hotel room, it’s time to make an exception.
As Fran Diéguez pointed out on LinkedIn, Google just dropped a new feature that lets anyone report shady OTAs straight from hotel listings. You know the type: shows a great rate, then, boom, taxes, fees, or no room at all.
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Now, with one click, you can flag the scammy listing. If Google follows through, it could lead to actual suspensions.
Big if… but still, it’s progress.
If enough of us take five seconds to report bad actors, Google might finally start clearing the gunk from Hotel Ads. More trust = more bookings for hotels doing it right.
Snitch away.
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#3 String lights 💡
Best ROI under $100? Taylor Jones reckons it’s string lights.
For Airbnbs, it’s a no-brainer. Those little bulbs turn a plain deck into a Pinterest dream.
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But here’s the thing… hotels can steal this glow-up too.
Got a courtyard? A pool area? A sad-looking smoking bench? Add string lights. Suddenly it's romantic ambience not budget accommodation.
Taylor’s shocked more hosts don’t do it. We’re shocked more hotels haven’t caught on.
A $30 box of lights can turn your garden into the kind of setting that guests post, tag, and remember. Vibes = value.
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Sell your hotel 💸
Buy That Hotel helps small hotel owners to sell their hotel in Spain, Italy, Portugal, and France.
It's also the best way to find new hotels for sale.
Check out Buy That Hotel here 👈
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#4 Rent a bike with a QR code 🚲
Last edition we brought you QR code umbrellas… now it’s QR code bicycles.
At Hotel Jansen in Amsterdam, I spotted a brilliant little upsell: Rent a bike just by scanning a QR code at reception. No paperwork, just tap, pay, and ride.
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It’s the kind of simple, silent upsell that works because it doesn’t get in the way. Guests feel in control. Staff stay focused. And revenue ticks up in the background.
Whether it’s bikes, late checkout, local tours, or snacks, QR codes make it easy to offer more without saying a word.
Want to make this magic happen at your place? Pingotel helps you do it all, beautifully, and without lifting a finger. For a more complex solution, you can try myhotelbike.
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That's all for now, have a fantastic rest of the week!
Cheers,
Peter from Hotel Nuggets
How did you find this edition?
👍 YES - I liked it
😑 MEH - Average
👎 NO - Almost no value
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