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The political media trends shaping the road to 2028
Media Trends Executive Preview
The political media trends shaping the road to 2028
The political media landscape is being rewritten in real time — and the shifts happening now will define the playbook in 2028.
The latest Media Trends Executive members-only briefing breaks down how candidates are starting to operate like full-time content creators, why progressive outlets are back on the rise, and what the White House press rotation reveals about the future of media access.
Potential 2028 candidates build creator-style media brands
Political players eyeing a 2028 run are building social video operations, podcasts, Substack accounts and merch stores — growing donor networks and national followings far beyond their home states. As local news declines, politicians who master the creator model will have a structural advantage that their competitors… Read more.
Trump 2.0 sparks progressive media resurgence
Left-leaning outlets are attracting new investment, stronger audience engagement, and creator-era distribution — a stark reversal from Trump's first term. With influence shifting to podcasts and personality-driven video, the media organizations paying attention now are positioning themselves ahead of the next wave… Read more.
White House opens briefing room to creators and smaller outlets
Since changing its press rotation policies, the White House has ushered in creator-led outlets — many with fewer than 10 employees. As candidates and administrations alike lean into the creator model, who gets access and why is becoming one of the most consequential… Read more.
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