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Yeah, there's only a handful of them.
In fact, in terms of new member numbers, it was my worst launch in nearly three years. By far.
This is not to take anything away from the wonderful people who did join, because I am truly grateful for each one of them.
But I'll be honest, with big ambitions to grow the Do Crew: six was nowhere near what I’d hoped for.
And yeah, it knocked me a bit.
So of course I've been questioning everything.
The offer. The timing. Whether I’d explained it badly. Whether people even want this anymore.
The usual delightful 2am carousel of nonsense 🙃.
But I think there’s something important about saying that out loud, here, to you.
Not because every disappointing thing needs turning into content (there's more than enough performative vulnerability out there already).
But because I don’t think pretending that everything is always thriving and sold out and “so exciting!!!” actually helps anyone.
The honest emails/posts are always the ones people reply to, not the overly polished or super strategic ones.
The ones where you can feel there’s an actual real human sitting behind the screen and you can hear their real voice underneath the marketing.
I think people can absolutely feel the difference.
And I don't know about you but I think more real, honest feelings - the whole spectrum of them - can only be a good thing.
Anyway. Since we’re here.
If you saw the Do Crew launch and decided not to join, I’d genuinely love to know why. I promise I won't reply with a sales pitch (that would be gross).
So, wrong timing? Wrong format? Didn’t really understand what it was? Too expensive? Not enough urgency? Already got enough on your plate? Accidentally deleted the emails while trying to unsubscribe from something involving fast fashion or collagen?
I’m genuinely curious and surprisingly difficult to offend!
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