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People liked them not despite the mistake. Because of it.
The flaw made them feel human.
Which is interesting when you think about marketing.
Most of us spend ages making our marketing as presentable as possible before we put it out into the world. We delete the weird tangents, random thoughts, and genuinely unpopular opinions. Take out the silly in case it damages our credibility.
And all the while those are exactly the things that make people - stop the scroll
- pay attention
- remember us
- actually like us more
All of us connect with actual real humans more easily than with Personal Brands™.
So here's something to try.
Think of something from the last month that went slightly sideways in life or business. A plan that didn't work, something that flopped, a time where your mouth started talking before your brain had completed its risk assessment.
Then add that to your marketing. A post, email, blog, anything.
It doesn't need a moral or an impressive "and here's what I learned" story arc. Just tell the story.
The thing that happened. How it felt. What happened next.
For bonus points, add a real photo. Not your best headshot or a perfectly composed work of art. Something candid.
Then see what happens.
My money's on that getting a warmer response than the post you spent 47 minutes rewriting and still weren't happy with.
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