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Agents and souls

One of Anthropic’s co-founders has been convening junkets for religious scholars from across the spectrum, trying to persuade them that Claude has a soul. Apparently, he wanted to walk out of a meeting with the Pope because he didn’t agree. It’s easy to mock this, but there are a couple of knotty conceptual problems here. 

First, we don't have a good theory of what we mean when we say intelligence or consciousness, nor of why these models work so well and what that means: clearly, they don't work the way our brains work, but then neither does an octopus brain, which is distributed in its arms, and we accept that octopuses have general intelligence, roughly on a par with, say, a dog. We don’t know if there’s something inherently exclusionary here, and it’s insufficient just to assert that ‘consciousness’ requires embodiment, biology, non-linearity or something else. Indeed, terms like intelligence or consciousness are really more thought-experiments than measurable physical attributes. 

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My Work

AI, tools and transformation

It’s very tempting to imagine that AI turns everyone into a tool-builder - now everyone can just ask the model to make the software they need, and apps as we know them are dead. I think that misunderstands how most people think and where software actually comes from, and more importantly, it isn’t a path to change how companies actually work. LINK

News

Anthropic’s 2025 numbers

Reuters got hold of Anthropic’s S1 IPO filing, originally scheduled for the summer and now apparently targeting November, and published the revenue and profitability for 2025: $4.6bn revenue and an $8bn operating loss. However, the company’s ‘annualised’ monthly gross revenue had grown to $9bn last December and reached $65bn by July: I simply do not care what this company looked like when it was less a 10th of the size. The real questions remain: what is the profitability of inference versus the cost of building the next model today, and how will the cost and profitability of each of those evolve over the next one and three years as the models get bigger and all those trillions of dollars of capex come online? Compared to that, focusing on numbers from before agentic coding is deeply unserious. LINK

OpenAI at $70bn

Illustrating the point, Axios reports that OpenAI is now close to $70bn ‘annualised run-rate’ revenue (this time net revenue, unlike Anthropic's gross number) - these aren’t comparable numbers, but they clearly indicate that Anthropic’s early lead in agentic coding has been sharply eroded. LINK

Gemini 4

This is another big/small story. After a couple of months of radio silence, Google came back and released its new version of Gemini, which puts it straight back at the top of the leaderboards. While Anthropic and OpenAI still set the agenda up to a point, Google, Meta and SpaceX are all in the same bracket, and the Chinese labs really aren’t very far behind. If you are deep, deep, deep in the Valley, then you talk about China or Meta being weeks or months behind, but there are very few consumer or enterprise use cases where you can tell the difference, especially when you’re using a model from six months ago to optimise cost and performance. There’s no sign at the moment of any winner-takes-all effect, nor of any other reason why frontier labs have pricing power that extends beyond a shortage of compute. LINK

OpenAI tries agents again, again

OpenAI tried yet again (I’ve lost count) to make consumer agents work, this time with almost exactly the same cute child-like aesthetic as Meta’s Muse, but proposing lots of different agents called Dots that you can assign different tasks. Watching the launch video exposes a lot of the same underlying problems, though: the use cases that OpenAI proposes are either hard-core technical and deep in their comfort zone, or things that only happen to you very occasionally, like (and I wish I was making this up) using Dots to plan your wedding.

I think the underlying question is that you have the same blank screen problem we’ve had since 2022, the models remain jagged and unpredictable as to what they can really do (and agents add another layer as retailers block them) and I wonder whether the right path is to make these horizontal and ambient so they can watch you and suggest things, or vertical and use-case-specific, embedded inside apps. Of course, that was also the question for search. LINK

Full Spectrum Meta

Meta continues its Muse push with a new SME offering, connecting into all sorts of SaaS products (Dropbox, Figma, Shopify etc). Many of these are building agentic tools of their own, of course: everyone wants to make everyone else into a dumb API call, and no-one really knows the right point of aggregation. LINK

Meanwhile, Meta also revealed more of its plan to run an enterprise cloud: it hired the CEO of MongoDB (he was only there for 11 months) to run a new unit which will offer Meta’s infrastructure plus services built on Muse. As I noted before, this gives Meta a path to more revenue to load onto any infrastructure it builds and then can’t fill while it builds consumer and ad products on top, but building a new enterprise infra business from zero, in an entirely new space at that, is easier said than done - different culture, sales models, incentives, products… (and look at how Google Cloud has struggled). LINK

OpenAI’s fallout continues

Meanwhile, contra the suggestion below that it’s being too careless, OpenAI said it postponed the launch of a new model because it couldn’t guarantee it had the right controls around it, and it apologised to Australia for its models accessing a range of government systems in unauthorised ways. And buried in an updated discussion of its investigation into the Hugging Face incident, it discloses that it has now notified over 100 different organisation that its models accessed their systems in various inappropriate ways. This is a failure of management and engineering, not ‘alignment’, and now has people asking about some pretty substantial legal liability issues. DELAY, OZ, 100 ORGS

The week in AI

Nvidia jumped on the cyber flurry of the last few months with a hardware-based platform to enforce sandbox policies and keep models under control. The announcement comes with lots of logos (they always do), but why would a frontier lab let another company own its research and product-build environment like this? LINK

AMD bought Fei-Fei Li’s World Labs, which aims to build physical and causation models beyond LLMs, for $8.2bn in stock. It feels funny to put an $8bn deal in ‘other news’, but that’s 2026. The PPT for this deal writes itself: AMD wants to follow Nvidia up the stack and World Labs is available, while World Labs needs far more ‘free’ compute. LINK

Doordash drones. LINK

Bloomberg points out that Amazon has been quietly giving its drivers smart glasses with cameras for the last year, and predicts a backlash is coming. Meanwhile, training data! LINK

Oura, the smart ring maker, pulled its IPO citing market conditions - there is some discussion of how much the imminent Anthropic and (further out) OpenAI IPOs are crowding out anything else. LINK

About

What matters in tech? What’s going on, what might it mean, and what will happen next?

I’ve spent 25 years analysing mobile, media and technology, and worked in equity research, strategy, consulting and venture capital. I’m now an independent analyst, and I speak and consult on strategy and technology for companies around the world.

Ideas

One of Anthropic’s co-founders has been convening junkets for religious scholars from across the spectrum, trying to persuade them that Claude has a soul. Apparently, he wanted to walk out of a meeting with the Pope because he didn’t agree. It’s easy to mock this, but there are a couple of knotty conceptual problems here. See this week's column. LINK

Yet another AI lab employee quit publicly (and hired a PR firm), but this time with much more tangible and pragmatic concerns: he quit OpenAI because he says it’s moving too fast to build the kind of monitoring, security and process that would have prevented things like the Hugging Face hack. This is the important middle-ground: dismissing all and any concerns as financially motivated is foolish cynicism (more than one thing can be true!), but you don’t have to believe in the Machine God to think this is an important new technology posing important new problems that need a lot of careful engineering to resolve. LINK

Ari Emanuel is finally watching Entourage (I’m fascinating by how similar and how different Hollywood is to Silicon Valley). LINK

A long and actually interesting profile of Mark Zuckerberg. LINK

Two interesting interviews to flag this week (both of them 30 minutes, not the flatulent 3 hours that so many go for these days) - Noah Shinn, founder of Instinct, the hot invite-only AI assistant now valued at $10bn, and Ben Affleck (who sold his AI company, InterPositive, to Netflix for $587m in June). INSTINCT, AFFLECK

Outside interests

David Ogilvy’s Xerox pitch. Hilarious, and, easy to see why he was David Ogilvy. LINK

Nicholas Cage - Marvel movies are the new pro wrestling, with silly costumes and fake fights. LINK

A great sale of art deco images of modernism and technology. LINK

If you live in San Francisco (and about a quarter of you do) then a friend of a friend has a beautiful new store. LINK

Data

McKinsey is the latest to try to put numbers on the jobs that might be changed or relocated by AI. (IMO, the value of all such exercises is as thought experiments rather than forecasting.) LINK

In the same vein, Anthropic’s economists have a paper asking ‘can we predict the jobs robots will do?’ (No, we can’t.) LINK

The Jaecoo ‘Temu Land Rover’, a Chinese import, was the top-selling car in the UK in September. LINK

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