While the extremely public stumbles of WeWork, Theranos, and Uber, set the tone for startups gone awry last year, coronavirus has suddenly introduced a new set of risks for startups: plunging consumer demand and the prospect of an extremely sharp and protracted global recession. Take advantage of our free 7-day trial to read this week’s field guide, “Why startups fail,” and learn why startups need more than a product-market fit to succeed, as well as how they might respond to the pandemic.

How startups can navigate the coronavirus recession. VC firms are warning their portfolio companies about the coming economic climate and how to survive it based on the lessons of past crises. We reviewed their advice to help startups respond to this challenging context.
What “lean startup” got wrong about how to build companies. The real key to startup success requires strong organizations, technologies, and strategies.
Coronavirus could change how startups get funded. Startups already face numerous risks, but experiments like these could help it weather the storm.
Why founders don’t always make the best CEOs. Several prominent founders have been displaced recently—is “adult supervision” starting to make a comeback?

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Best wishes for a restful weekend,
Quartz